![]() ![]() ![]() In 2019 there were 15,856 matches worldwide between March 1 and Sept 1 compared to just 5,150 in 2020, according to the boxing database BoxRec. Hearn says the past year has had a “very detrimental” impact on the sport. “From now hopefully this is the start of a return to normality.”Ĭanelo Alvarez (R) connects on Sergey Kovalev during their WBO light heavyweight title fight at MGM Grand Garden Arena on Novemin Las Vegas, Nevada. Set to house over 70,000 spectators at the AT&T stadium in Texas, Hearn is excited about the prospect of a fight that will hold the record for the most fans in attendance at a US sports arena since the pandemic began. ![]() “The razzmatazz is important,” Hearn tells CNN Sport’s Don Riddell ahead of this weekend’s super-middleweight title unification fight between Billy Joe Saunders and Canelo Álvarez. It’s almost as if the Essex-born boxing promoter is more interesting and compelling than the fighters he promotes. The subject of viral memes, champion of big-money fights and winner of record-breaking contracts, Hearn has amassed over two million followers across his social media platforms, while he’s also the inspiration for the parody fan account, which has over 360,000 followers. If US boxing promoter Don King came to define the art of braggadocio in promoting a world title fight, then Briton Eddie Hearn has taken the art of bravado and showmanship to a whole new level in the age of social media. ![]()
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